The Birth of 'SUMUKHWA'
Our co-founder has nurtured a deep understanding of medicinal herbs and nature itself through over 20 years of managing a botanical garden. Now, she passionately explores the essence of these herbs in relation to holistic beauty as she majors in Oriental Health Management at a university. Meanwhile, her daughter, who majored in traditional Korean painting, deeply appreciates the profound beauty within and recognizes the importance of harmony between beauty, health, and nature. Their combined insights and experiences have given rise to our brand, 'Sumukhwa'.
Our Product Philosophy
Our slogan captures the essence of our brand: Pure Simplicity, Maximum Effect. "Pure Simplicity" represents our commitment to prominently display the major ingredients on our packages, staying true to nature without the convolution of complex names. "Maximum Effect" emphasizes our promise to maximize results even with a minimalist ingredient list. Through 'Sumukhwa', we strive to distill the essence of K-Beauty, delivering pure, straightforward, and powerful beauty to everyone. Importantly, 'Sumukhwa' is rooted in purity and simplicity. The high content of our key ingredients and our straightforward manufacturing guarantee genuine beauty and an exceptional experience for our customers. We pride ourselves on delivering quality products that offer unparalleled value. Continuously, 'Sumukhwa' is devoted to making luxury beauty experiences accessible to all.
Our Commitment to a Sustainable Future
At 'Sumukhwa', we prioritize the environment in our quest for a sustainable future. Our product boxes are crafted from 'Earth Pact', made from 100% sugarcane residuals. Without undergoing chemical bleaching, Earth Pact boasts its natural hue and strength. We are ardently exploring and committed to eco-friendly packaging solutions that safeguard our planet.
